Shopify alternative

A free Shopify alternative for social sellers in South Africa.

Shopify was built for sellers setting up a store from scratch. Aurelua is built for sellers who already have customers, on Instagram, on WhatsApp, and just need a real storefront and checkout behind them. No subscription, no commission, free to set up.

 AureluaShopify
Monthly feeR0, free, no subscriptionMonthly subscription, tiered by plan
Commission on sales0%, you keep 100%Per-transaction fees on top of the subscription
Import from InstagramYes: connect Instagram to pull in your postsNo: manual product setup
WhatsApp checkoutBuilt in: order on WhatsApp, pay link sent in the chatNot native, needs a third-party app
South African paymentsCard and instant EFT in ZAR (Paystack)Card only, via international processors
Extra fee on top of card feesNone, you keep 100% of every sale0.6% to 2% per sale on most plans, because Shopify Payments is not available in South Africa
Payout costFlat R10 per payout, not a % of salesPayment-processor fees per transaction

Shopify pricing and features change on their side. Check shopify.com for their current plans. Aurelua figures are our own, current pricing (see /pricing).

The cost most South African sellers miss

Shopify Payments, Shopify's own built-in card processor, is not available to merchants in South Africa. Without it you connect a separate payment gateway, and Shopify then charges an extra transaction fee on every sale on top of what that gateway already takes. On most plans that extra fee is between 0.6% and 2% of each order. Aurelua has card and instant EFT in ZAR built in, so there is no extra per-sale fee and you keep 100% of every sale.

The risk is on us

Five reasons to start today,
nothing to lose

We back every claim on this page. If something doesn't work the way we said, we make it right.

Keep 100%: zero seller fees

You keep 100% of every sale, paid straight to your bank. No commission, no monthly fee. Buyers cover one small, transparent Buyer Protection fee at checkout.

Free setup, or we build it for you

Sign up and add your products in minutes. If you get stuck, our team sets your store up for you, free.

Your data is yours

Export your full customer list, order history, and product catalogue anytime, standard CSV / JSON. We will never hold your data hostage.

Cancel anytime, no contract

No card required. No monthly subscription on the free tier. No notice period. Your existing orders complete normally, no surprises.

Questions

Everything you want to know

Is my store really free?
Yes. Free to build, free to preview, no card on file, and free to sell. You keep 100% of every sale with zero seller fees or commission; card processing is covered by the buyer's protection fee, not deducted from you. Buyers pay one small, transparent Buyer Protection fee at checkout.
If it's free for me, how does Aurelua make money?
The buyer pays a small Buyer Protection fee at checkout: that is our only revenue on a sale. It covers the refund guarantee if an order never arrives or is not as described, the card and EFT processing, and running the platform. You are not the one being charged: the buyer is paying for the guarantee that makes them comfortable paying a seller they have never met. The only thing you ever pay us is R10 when you cash out, which covers the interbank transfer.
How does WhatsApp checkout work?
Every product has an "Order on WhatsApp" button. One tap opens a pre-filled message to you with the product and price.
Do I need Instagram to use Aurelua?
No. You can add products by hand in a minute. Connecting Instagram is optional: it uses Instagram's own login with a professional (Business or Creator) account and drafts listings from your posts.
What if the AI gets my products wrong?
You are always in control. Edit names, prices, photos, and branding anytime after you claim your store.
Can I edit my store after it is built?
Yes, you’re always in control. Edit products, prices, and branding anytime. No code.
How do I get paid?
You keep 100% of every sale, paid to your bank. Buyers pay by card, instant EFT or WhatsApp, and every order is covered by Buyer Protection.
Is there a subscription fee?
No. Zero subscription, zero monthly minimum, zero seller fees. You keep 100% of every sale. Buyers pay one small Buyer Protection fee at checkout.

Keep your customers. Skip the subscription.

Start selling for free