Free forever
Every feature stays free for the first 100 SA brands — even after pricing changes.
Founding 100 · 100 spots open · every feature free for life + hands-on onboarding
Your storefront on Instagram. Your checkout on WhatsApp.
Shoppers browse on Instagram, then buy, pay, and track — escrow-protected — inside WhatsApp. The chat they already use.
→ aurelua.co/your-storeSee how it works ↓
Only onboarding a small group of sellers right now.
✓ No subscriptionNo card requiredNo lock-in
WhatsApp pay-links
Escrow on every sale
60-second setup
Platform fees from 0.9% · no subscription
No website required
Made for SA + Africa
WhatsApp pay-links
Escrow on every sale
60-second setup
Platform fees from 0.9% · no subscription
No website required
Made for SA + Africa
Escrow protects every order — right to the doorstep.
The buyer pays into escrow, gets tracking, and confirms delivery — all in WhatsApp. The seller is only paid once the buyer taps “Confirm receipt.” No chargebacks, no chasing.
- Shipped — buyer gets tracking in the chat
- Delivered — one tap to confirm receipt
- Released — seller paid from escrow
How it works
From your social page
to a live store
Aurelua
Where brands begin
Your social media handle
@yourstore
Built for DM-first commerce
Designed around how
you actually sell
WhatsApp pay-links
Drop a payment link into any chat. Buyers tap, pay, and you see it land — without leaving WhatsApp. No more screenshots of bank details or 'has it cleared?'
Escrow on every sale
Money sits with Aurelua until delivery is confirmed. You're protected from chargebacks; your buyers are protected from no-shows. Every completed order builds your trust history.
Your catalogue, auto-loaded
We pull product names, prices, and categories straight from your posts. Update once on Instagram — it's reflected wherever you send the link.
Shareable storefront in 60 seconds
A clean link you can drop in your WhatsApp status or IG bio. For the buyers who do want to browse before they DM — without forcing them onto a site.
Founding 100
100 SA brands. Free for life.
We are hand-picking 100 SA brands to onboard personally — every feature free forever, locked-in even after pricing changes for later sellers.
Hands-on onboarding
We help you set up your store, import your products, and land your first order.
100 spots only
We are hand-picking 100 SA brands. After that, Founding 100 closes — permanently.
Pricing
Free for our first 100 sellers. Forever.
The first 100 SA brands on Aurelua get every feature — pay-links, escrow, storefront, analytics, broadcast — free for life. Even if pricing changes later, your rate today is your rate in five years.
100 spots open — be one of the first.
No card requiredNo lock-inCancel anytime
After Founding 100 fills
Free to start. R0 / month + 2.5% per sale on your first R10,000 in monthly sales. Fees drop as you grow — down to 0.9% on Scale. No card on signup. See full pricing →
The risk is on us
Five reasons to start today,
nothing to lose
We back every claim on this page. If something doesn't work the way we said, we make it right.
Founding 100 — locked-in for life
If you're one of the first 100 SA brands on Aurelua, every feature stays free forever — even after pricing changes. Your rate today is your rate in 5 years.
14-day first-sale guarantee
Don't make your first sale within 14 days of going live? Our founder personally schedules a 1-on-1 session to get it working. No tickets. No bots. Real founder.
60-second setup — or we build it for you
Paste your handle. Your store is live in 60 seconds. If for any reason it isn't, our team builds it for you — free.
Your data is yours
Export your full customer list, order history, and product catalogue anytime — standard CSV / JSON. We will never hold your data hostage.
Cancel anytime — no contract
No card required. No monthly subscription on the free tier. No notice period. Your existing escrow orders complete normally, no surprises.
Questions
Everything you want to know
Is my store really free?
Yes. Free to build, free to preview, no card on file. Once sales come in, our platform fee scales down with you — from 2.5% on your first sales to as low as 0.9% as you grow. Charged only on completed orders.
How does WhatsApp checkout work?
Every product has an "Order on WhatsApp" button. One tap opens a pre-filled message to you with the product and price.
Does my Instagram need to be public?
Yes — we only read public posts. If your account is private, switch to public for a minute while we build, then switch back.
What if the AI gets my products wrong?
You are always in control. Edit names, prices, photos, and branding anytime after you claim your store.
Can I edit my store after it is built?
Yes — you’re always in control. Edit products, prices, and branding anytime. No code.
How do I get paid?
Customers pay you directly via SnapScan, Paystack, EFT or WhatsApp. We never hold your money.
Is there a subscription fee?
No. Zero subscription, zero monthly minimum. If you don’t sell, you don’t pay.
Supported payment methods
WhatsAppSnapScanPaystackEFT
ZAR onlyYour next customer is already
in your DMs.
Free preview. Platform fees as low as 0.9% — only when you sell.
Free preview · No credit card · Live in 60 seconds